Your customers are everywhere. They're on WhatsApp, Telegram, Discord, and Slack. A multi-channel AI strategy ensures you meet them where they are.
The Challenge
Each platform has different:
- Message formats and limitations
- User expectations and norms
- API capabilities and restrictions
How do you maintain consistent AI behavior while respecting platform differences?
Best Practices
1. Core Behavior, Platform Adaptation
Define your AI's core personality and capabilities once. Then adapt the presentation per platform:
- **WhatsApp**: Keep responses concise, use buttons for common actions
- **Telegram**: Leverage inline keyboards and rich formatting
- **Discord**: Use embeds and slash commands
- **Slack**: Integrate with workflows and app home
2. Context Awareness
Your AI should understand which platform it's on:
- Adjust tone for professional (Slack) vs casual (Discord) contexts
- Respect platform-specific limitations (WhatsApp's 24-hour window)
- Use native features appropriately
3. Unified Analytics
Track conversations across all channels:
- Which platforms drive most engagement?
- Where do conversations convert?
- What questions appear on each channel?
OpenClaw Cloud's Approach
We built OpenClaw Cloud to handle multi-channel complexity:
- **Single configuration** - Define your AI once
- **Platform adapters** - Automatic formatting per channel
- **Unified analytics** - Cross-platform insights
- **Consistent behavior** - Same AI, everywhere
Start Multi-Channel
Explore our platform integrations:
- [WhatsApp Integration](/channels/whatsapp)
- [Telegram Integration](/channels/telegram)
- [Discord Integration](/channels/discord)
- [Slack Integration](/channels/slack)
View all supported channels.